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Ecommerce TrendsEcommerce Trends
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Ten Ecommerce Trends Defining the 2025 Christmas Shopping Season

Ten Ecommerce Trends Defining the 2025 Christmas Shopping Season

The 2025 Christmas season will not reward complacency. Growth is available, but competition and consumer scrutiny are sharper than ever. For SMBs, the path forward is clear: invest in seamless mobile-first platforms, align with customer values, leverage AI responsibly, and execute fulfillment with precision. Retailers that treat these trends as strategic imperatives rather than optional upgrades will be best positioned to capture holiday sales in a demanding year.

Inventory ManagementInventory Management
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What a Product Information Manager Does for Small Stores

What a Product Information Manager Does for Small Stores

Product Information Managers help small ecommerce businesses keep product data consistent and accurate, improving efficiency, reducing errors, and supporting growth across multiple sales channels.

MarketingMarketing
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Paid Ads Can Make or Break New Ecommerce Businesses

Paid Ads Can Make or Break New Ecommerce Businesses

Paid advertising often separates early ecommerce winners from the rest. Building a program targeting at least a 3x ROAS can help secure growth and long-term viability.

MarketingMarketing
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Mastering Product Feeds for Ecommerce SMB Success

Mastering Product Feeds for Ecommerce SMB Success

Ecommerce product feed best practices for SMBs. Details platform prioritization, technical data optimization, and strategic approaches for enhanced visibility, ROI, and competitive edge.

Inventory ManagementInventory Management
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A Tariff Strategy That Boosts Product Quality

A Tariff Strategy That Boosts Product Quality

Tariffs are squeezing margins—but they may also be your chance to improve inventory quality. Learn how SMBs can offset import costs and upgrade product strategy.

OperationsOperations
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How Smart Pricing Drives Bigger Margins

How Smart Pricing Drives Bigger Margins

Explore 10 proven pricing strategies—from value-based to dynamic—to help ecommerce and retail businesses increase margin and stay competitive.

MarketingMarketing
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Getting Ecommerce Shoppers to Come Back

Getting Ecommerce Shoppers to Come Back

Repeat customers drive long-term growth. Learn how lifecycle marketing, content, subscriptions, and great support help ecommerce SMBs boost retention and build sustainable revenue.

MarketingMarketing
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New Turn More Visitors into Buyers with Smart CRO TacticsPost

New Turn More Visitors into Buyers with Smart CRO TacticsPost

Improving conversion rates is one of the most cost-effective ways to grow an ecommerce business. Learn how small retailers can turn more visitors into buyers with strategic optimizations.

MarketingMarketing
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Why Social Media Ads Matter for Ecommerce SMBs

Why Social Media Ads Matter for Ecommerce SMBs

Rising costs and signal loss are reshaping social media advertising. This issue explores why social ads remain essential for ecommerce, their evolving role, and how businesses can adapt for long-term success.

MarketingMarketing
How to Make Ecommerce Email Marketing Work for You

How to Make Ecommerce Email Marketing Work for You

A well-structured email marketing strategy helps ecommerce businesses build relationships, drive conversions, and increase revenue. This edition explores how to optimize email for sustainable growth.

MarketingMarketing
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How Small Ecommerce Businesses Win Against Big Retailers

How Small Ecommerce Businesses Win Against Big Retailers

Large retailers have scale, but small ecommerce businesses have speed, focus, and stronger customer connections. This week, we cover practical strategies to compete and grow—without a big budget.

Artificial Intelligence (AI)Artificial Intelligence (AI)
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Shopify's AI Tools Open New Doors for Ecommerce SMBs

Shopify's AI Tools Open New Doors for Ecommerce SMBs

Learn how Shopify Magic, a suite of AI tools, helps ecommerce SMBs automate tasks like product descriptions, customer support, and email marketing—freeing up time to focus on business growth.

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