Product Information Managers help small ecommerce businesses keep product data consistent and accurate, improving efficiency, reducing errors, and supporting growth across multiple sales channels.
Paid advertising often separates early ecommerce winners from the rest. Building a program targeting at least a 3x ROAS can help secure growth and long-term viability.
Ecommerce product feed best practices for SMBs. Details platform prioritization, technical data optimization, and strategic approaches for enhanced visibility, ROI, and competitive edge.
Tariffs are squeezing margins—but they may also be your chance to improve inventory quality. Learn how SMBs can offset import costs and upgrade product strategy.
Explore 10 proven pricing strategies—from value-based to dynamic—to help ecommerce and retail businesses increase margin and stay competitive.
Repeat customers drive long-term growth. Learn how lifecycle marketing, content, subscriptions, and great support help ecommerce SMBs boost retention and build sustainable revenue.
Improving conversion rates is one of the most cost-effective ways to grow an ecommerce business. Learn how small retailers can turn more visitors into buyers with strategic optimizations.
Rising costs and signal loss are reshaping social media advertising. This issue explores why social ads remain essential for ecommerce, their evolving role, and how businesses can adapt for long-term success.
A well-structured email marketing strategy helps ecommerce businesses build relationships, drive conversions, and increase revenue. This edition explores how to optimize email for sustainable growth.
Large retailers have scale, but small ecommerce businesses have speed, focus, and stronger customer connections. This week, we cover practical strategies to compete and grow—without a big budget.
Learn how Shopify Magic, a suite of AI tools, helps ecommerce SMBs automate tasks like product descriptions, customer support, and email marketing—freeing up time to focus on business growth.
Discover five practical strategies to enhance operational efficiency in your ecommerce business. Learn how automation, supply chain optimization, and streamlined workflows can drive growth and reduce costs.
