Ecommerce Shelf Life

Ecommerce Shelf Life

Actionable Retail and Ecommerce Insights, Delivered.

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MarketingMarketing
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Getting Ecommerce Shoppers to Come Back

Getting Ecommerce Shoppers to Come Back

Repeat customers drive long-term growth. Learn how lifecycle marketing, content, subscriptions, and great support help ecommerce SMBs boost retention and build sustainable revenue.

MarketingMarketing
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New Turn More Visitors into Buyers with Smart CRO TacticsPost

New Turn More Visitors into Buyers with Smart CRO TacticsPost

Improving conversion rates is one of the most cost-effective ways to grow an ecommerce business. Learn how small retailers can turn more visitors into buyers with strategic optimizations.

MarketingMarketing
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Why Social Media Ads Matter for Ecommerce SMBs

Why Social Media Ads Matter for Ecommerce SMBs

Rising costs and signal loss are reshaping social media advertising. This issue explores why social ads remain essential for ecommerce, their evolving role, and how businesses can adapt for long-term success.

MarketingMarketing
How to Make Ecommerce Email Marketing Work for You

How to Make Ecommerce Email Marketing Work for You

A well-structured email marketing strategy helps ecommerce businesses build relationships, drive conversions, and increase revenue. This edition explores how to optimize email for sustainable growth.

MarketingMarketing
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How Small Ecommerce Businesses Win Against Big Retailers

How Small Ecommerce Businesses Win Against Big Retailers

Large retailers have scale, but small ecommerce businesses have speed, focus, and stronger customer connections. This week, we cover practical strategies to compete and grow—without a big budget.

Artificial Intelligence (AI)Artificial Intelligence (AI)
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Shopify's AI Tools Open New Doors for Ecommerce SMBs

Shopify's AI Tools Open New Doors for Ecommerce SMBs

Learn how Shopify Magic, a suite of AI tools, helps ecommerce SMBs automate tasks like product descriptions, customer support, and email marketing—freeing up time to focus on business growth.

OperationsOperations
5 Ways to Boost Ecommerce Efficiency Now

5 Ways to Boost Ecommerce Efficiency Now

Discover five practical strategies to enhance operational efficiency in your ecommerce business. Learn how automation, supply chain optimization, and streamlined workflows can drive growth and reduce costs.

MarketingMarketing
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Learning from Your Ecommerce Competition

Learning from Your Ecommerce Competition

Learn how to gain a competitive edge in 2025 by analyzing your competitors. This guide covers identifying key players, studying pricing strategies, and tracking digital marketing tactics effectively.

OperationsOperations
Ecommerce Inventory Best Practices Boost Profits

Ecommerce Inventory Best Practices Boost Profits

Discover actionable strategies to optimize your ecommerce inventory. Learn to forecast demand, categorize products, and leverage technology to reduce costs and improve profitability.

Ecommerce TrendsEcommerce Trends
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You Don't Need an AI-powered Couch

You Don't Need an AI-powered Couch

Discover three macro ecommerce marketing trends—social commerce, multichannel selling, and newsletters—that thrive without AI. Drive growth through authenticity and fundamentals for your online store.

OperationsOperations
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Retention Boost & Keep Customers Coming Back

Retention Boost & Keep Customers Coming Back

Discover 5 actionable strategies to retain ecommerce customers in 2025. Learn how personalization, loyalty programs, and exceptional service drive repeat business and long-term growth.

OperationsOperations
Plan Your Best Year Yet in Ecommerce

Plan Your Best Year Yet in Ecommerce

Set your ecommerce business up for success in 2025 with actionable strategies, from SMART goals to optimizing budgets. Achieve growth with clear KPIs, marketing roadmaps, and customer-focused tactics.

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